TV idents
An ident is a short
video or visual image that television channels use to identifying themselves.
The design of the ident is also very important because it is the main way a
company will get across their message and the purpose of their ident to the
audience and will be the main representation of the company’s image. There are
many purposes of a television station having a television ident. The purposes of television indents have changeover the years for different reason . One of which is the advancement in technology. Over the years there seems to be a lot of new addition to entertainment, which means it is crucial for all indents to be advanced.
Identifying the channel
This
function is very apparent in television idents. The first appearance of the
ident was in 1953 on BBC (nicknamed the Bat's Wings) due to the expansion of
the commercial TV and viewers needed clarity and reminder of the channel they
were watching. Also it was to enable the viewers to identify different
channels. With the introduction n of new technologies, modernization of the
viewing public and new ideas, idents have evolved.
In 1960 the first BBC TV logo
within a circle was introduced. It appears on top of a map of Britain split
into the BBC's TV logo would appear and a voice would announce "This is
BBC Television". In the early 1900s the emergence of satellite television made it essential for the indents to be high standards. BBC 2 started in 1964.
1963 "The globe"
There is a huge difference between this two idents, the first looks jam-packed there seems to be a lot going on perhaps to make it look like the ident was well thought of, however, the second ident which was the famous BBC ident, looks a lot calmer and simpler, the globe at the middle of the square shows they are referring to the earth, also the picture of the earth is very visible and it highlights the map of the continents on the globe. This is their way of telling us they cover everything around the world.
The evolution of BBC idents from 1953-2008 -
The evolution of the BBC1 ident shows how the ident have evolved from basic to professional, it goes from the first ident which was the bats wings and up until 2002 all the ident had the globe theme even when it changed to colour television the globe theme was still going on. 2002 they introduced someone on the skateboard. more interested, more fresh and also they made use of an human being in it.
Organizing the schedule
An ident plays an important role
when it comes to keeping a channel's schedule organised. An ident is an ideal
opportunity to provide the audience with key information about programming on
the channel. This information may entice the viewer to continue watching that
particular channel rather than switching over to another channel. This ident is promoting the new series "The Medieval Season" on BBC 4
Segmentation of the scheduling
Non-commercial channels like the
BBC do not have the time between programmes that advertisements provide for
commercial channels like (ITV and Channel 4). Idents therefore add time in
between programmes to:
Provide information
Promote a variety of programming
Regulate the scheduling (fill time)
Provide a break for studio workers
(News, Sports)
Most TV shows start and end at "00's or 30's" to make sure the shows start at this times, the idents are used if a show ends earlier than it should e.g if it ends at 57 minutes, there could be three minutes of idents.
Most TV shows start and end at "00's or 30's" to make sure the shows start at this times, the idents are used if a show ends earlier than it should e.g if it ends at 57 minutes, there could be three minutes of idents.
Creating the right tone and
appealing to the target audience
As well as simply identifying a
channel an ident is a chance to provide the audience with information about
that channel. It can easily reflect the type of programmes that are shown on
it. It is important that an ident sets the right tone for the channel it is on
and is appealing for the target audience. When the channel BBC Four arrived it
built it’s reputation on having more factual and informative programming. The initial
idents therefore reflected this. It is also important that the tone set is
appropriate for the age group of the channel. Cbeebies and CBBC have different
idents that are appropriate for the different age groups they cater to.
This is a CBeebies (Children channel) Ident. The ident is a short clip of two yellow bubbles bouncing round and having fun, this is similar to what kids would do while plying. The ident is very colorful and theres a lot of giggly type of sound in the background. this is not applicable to any other channel but for a children programme this is exactly what is needed.
This is a CBeebies (Children channel) Ident. The ident is a short clip of two yellow bubbles bouncing round and having fun, this is similar to what kids would do while plying. The ident is very colorful and theres a lot of giggly type of sound in the background. this is not applicable to any other channel but for a children programme this is exactly what is needed.
Creating corporate identity
Television channels are no longer
restricted to one country. An ident therefore helps to create a brand in a
range of different locations. Consistency across a range of channels such as
the BBC helps to establish a cooperate identity that can be sold across the
world. With the growth of online platforms like the BBCiplayer it is vital for
corporations to retain the image that could be so easily diluted in the online
world.
Creating a brand and encouraging
brand loyalty
Building a brand for a particular channel is essential. It encourages the viewing audience to stay loyal to stay loyal to that particular channel. An ident helps to endorse the brand of a particular channel by allowing the audience to become familiar with the logo and the style of the channel. It is a visual reminder of a particular channel and imprints the "brand" into the mind of the audience. This makes them more likely to watch the channel again.
Re branding a channel
More4 recently re - branded their channel and entirely changed it image. The new suite of idents was used to help do this. (insert clips). The change from the former dry, boring More 4 ident to the new one was a huge adjustment. The new ident is more fresh, interesting to watch as there is more than one thing happening at the same time. They kind of give us a hint as to what will happen and what type of shows will be coming on.
Branding a particular content
An ident can be used to identify that particular content or a particular program belongs to a certain channel and therefore "brand" the content. It can also be used to provide a consistent theme across a range of platforms. The BBC one ident about "the voice/eastenders". This ident does two things at the same time it advertises the voice and also is letting the viewing audience know that eastenders is coming on next. this makes the audience aware and keeps them in their sit and not change the channel to another programme.
The BBC three ident about the Olympics shows different things going on at the same, but all mean the same thing. There is the Olympics ring at the center and there is an animated character weight lifting the last "E" of "THREE". These two actions show that BBC 3 is the home Olympics. This is where all the sports and sports updates are reported.
Re branding a channel
More4 recently re - branded their channel and entirely changed it image. The new suite of idents was used to help do this. (insert clips). The change from the former dry, boring More 4 ident to the new one was a huge adjustment. The new ident is more fresh, interesting to watch as there is more than one thing happening at the same time. They kind of give us a hint as to what will happen and what type of shows will be coming on.
Branding a particular content
An ident can be used to identify that particular content or a particular program belongs to a certain channel and therefore "brand" the content. It can also be used to provide a consistent theme across a range of platforms. The BBC one ident about "the voice/eastenders". This ident does two things at the same time it advertises the voice and also is letting the viewing audience know that eastenders is coming on next. this makes the audience aware and keeps them in their sit and not change the channel to another programme.
The BBC three ident about the Olympics shows different things going on at the same, but all mean the same thing. There is the Olympics ring at the center and there is an animated character weight lifting the last "E" of "THREE". These two actions show that BBC 3 is the home Olympics. This is where all the sports and sports updates are reported.
A marketing opportunity
An ident is a clever promotional tool. Different idents themes are produced for different periods, for example the ITV Christmas Ident below, is for Christmas, every seasonal ident they make promotes what to expect.
Packaging and Re packaging
a series of programmes or event often idents are used to promote large events or a new series of programmes.
The strictly come dancing ident moves from the close up of a sparkly ball to a medium long shot to a medium shot to an eventually long shot of the rest of the other of the other sparkly ball. This is similar to the globe ident in the early days but a better version, because there is a voice over and it is colorful.
The sky Movies ident is a very informative ident, there is no voice over yet it explains a lot there are many transitions from like fantasy, sci fi, to the mountain, this explains indirectly that all this theme are the genre of movies the audience will getting to watch. This ident is also 56 secs, which is long, but the audience will not notice because the content is fascinating.
http://www.slideshare.net/LVHS/shara-ident-presentation
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