A suite
means a collection with a theme linking them all in some way. A suite of idents
consists of different that all have a similar theme that links them together.
The purpose of having a suite of idents rather than one creates variety for the
audience. The theme that is used throughout the suite is used so that the
channel is able to create and maintain their brand identity. This way it is
familiar and recognisable to everyone. Another reason why some idents are
created is because an ident usually has a specific time and date at which it is
able to be shown. For example it would be inappropriate to use a Christmas
ident during the Easter period, also it would be inappropriate to use an ident
about dogs before a show about elderly people in homes.
One suite
that is very good is the idents of the dogs where the circle theme is used. The
dogs performing tricks on a green field and end up running around in a circle. This
ident cannot be used at any time, it has a certain time where it would be most efficient.
This would not be a good ident to show on a Saturday evening before "The
Voice" or before a serious drama or horror as it would set the wrong tone
for the content. Other than the content of the programme there is also a
certain season on which it would be best as it would not look right in the
winter because of its brightness and warmness.
This
ident is part of BBC circle ident and for the most part will appeal to men more
if following the stereotype of men liking sports and girls don't. The best time
of the day suited for, it would be around the evening because of the overall
colour of it which is dark which means it would look out of place throughout
the day or morning when it’s light out. This ident shows to the audience that
this programme is very lively because of all of the movement and is also good
for showing sports.
Another
BBC ident is the one of the Capes. This ident is best targeted at adults and
some young people, because the props are applicable to older and younger
people. The use of bright colourful capes are very noticeable which can be
applied to young people, and the bikes, both young and older people ride bikes,
the setting of the ident is situated in a busy area, which could be an illustration
of the day people may have had. This ident is most likely to be shown at the
late afternoon or almost towards the evening period, during the autumn season.
The fascinating thing about this ident is when it starts raining heavily then
it becomes sunny. The ident is directing a message to the audience that an exciting
programme is coming up.
In a
suite of idents there are always idents that are created for the purpose of
being played during a specific season, Christmas being a large one. This gives
the channel a sense of eventfulness and is a good way to get the audience to be
excited for the season and is also a good chance to promote Christmas shows
that they will be showing. This ident features a popular actor, David tenant
from Doctor Who. This show is targeted at the younger age group, so this ident is also telling the younger people there is something on there for them as well.
All of the idents above have a common theme running throughout which is that they all contain a circle within them. Some of these idents have created the circle by using animals or people moving about which gives the impression that everything ends and starts with BBC and that it is also a well-rounded channel that shows a variety of programming. The other ident uses lights to create the circle.
In a suite of idents there are always idents that are created for the purpose of being played during a specific season, Christmas being a large one. This gives the channel a sense of eventfulness and is a good way to get the audience to be excited for the season and is also a good chance to promote Christmas shows that they will be showing.
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